Christian – a mannequin of our time He radiates masculine sensuality. You are fixed by his eyes, yet you detect a trace of vulnerability. You admire his slim silhouette, but are taken by his powerful build. His name is Christian. He is the latest in a line of successes that have propelled Hindsgaul back among the leaders in the international display arena. A mannequin acts as a mirror for the shopper, showing the garments at their best without itself being too conspicuous. But it should also encourage dreams. So why not use a face and a body that are already familiar in the world of fashion? Familiar face with many different aspects “It was a daring thought,” says Perry Kofoed, Design Manager at Hindsgaul. “Our Urban Male series was already extremely successful all over the world, but we felt we needed more personality, so we decided to follow up with a groundbreaking new series based on a familiar face.” Christian Hald Nielsen is as Danish as they come and known all over the world from numerous front covers in leading magazines such as Man: and advertisements for global brands such as Karl Lagerfeld, Dior, Prada and Jean-Paul Gaultier. “At Hindsgaul we go to great effort to customize our mannequins to match perfectly with the brand profile of the fashion house or store,” says Perry Kofoed. “We will be using all the tricks of the trade just like the photographer to make Christian the unique display medium that customers are looking for, yet with that special spirit of the times.” Danish Design The new series, simply called “Christian”, is the result of hundreds of hours of work. Christian Hald Nielsen posed for hours on end in a number of sessions while Hindsgaul’s sculptor, Kaj Berg, meticulously measured him up and took hundreds of pictures. Kaj Berg then went on to produce a long line of prototypes for the new mannequin series. ”The prototypes are exact copies of Christian in many different positions, expressing his characteristic profile, attitude and physical build,” Perry Kofoed explains. “The prototypes are the foundation of the series and the basis of the customization – or individual tailoring if you like – that we believe is of crucial importance to our customers in their bid to differentiate.” The result is a series that upholds the proud traditions of Danish Design – simplicity and functionality combined with unbeatable quality in every single detail. Christian was introduced in Denmark at the end of April to Hindsgaul’s international agent network and will be officially launched in the international arena in August at the Copenhagen International Fashion Fair. Visit the CHRISTIAN site here
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